Does it seem insensitive to discuss marketing during the COVID19 pandemic or is it a topic business owners have been planning since things have shut down? Business owners and marketing professionals have been anxious over the last few weeks as there have been very tough challenges presented and they will continue to present themselves as we try to dig out from this COVID19 coma!
As we prepare to open the country and its economy to do business we will see that some organizations have changed the way they do business with many already shifting to providing products and services virtually and offering different products to bring in additional streams of revenues. Evidence is in watching organizations seizing the opportunity to produce and distribute masks in mass production and gyms providing personal training online to keep afloat!
Some organizations may never open back up or will struggle to open back up for many reasons including having a hard time calling back up employees receiving unemployment benefits and the consumers fear of spending money on anything other than the bare essentials!
We expect our hard-working, ambitious small business owners to fight for their gain of market share like never before! Many have taken this time to plan and look at their marketing plans.
Some may think their lack of cash positions them in a tough spot to invest in marketing as the mindset may look at marketing as an expensive vs. an investment. It may be a good time to really take a look at marketing and how services are truly “essential.”
When the floodgates open in what we hope will be just a few short weeks, business owners and professionals are going to be thirsty to begin filling orders and providing services. Now may be the time to ramp up marketing efforts to prepare to compete for “market share!”
It’s hard to believe with consumers utilizing search engines to look up everything from where to grab a quick lunch to obtaining services for their home such as an electrician or a plumber that nearly 64% of small businesses have not invested in a website to gain new leads and new business referrals! Many small businesses slap together a Wix site or claim a Google My Business and are not found in search engines and may not be able to get back on little efforts. In fact we see social media posts asking for referrals on how to get a FREE or cheap site.
An online presences is equivalent to a sign outside of a Brick and Mortar. One may be hard pressed to hear a business owner ask for the crappiest, cheapest, if not FREE sign to place in front of ones business to serve as a reflection of the business and the quality of the businesses services, products, and standards. To reflect, a business owner that does not value its image is essentially saying, ” My business has little to no value!” Who would make such a negative statement about something so incredibly precious? They would not!
Most marketers understand that content is KING but don’t have the resources to consistently put out a blog post or an email blast to their customers or keep up with social media posts. If content is KING, consistency is QUEEN! Often well-intended business owners have good intentions of keeping up with these efforts but are pulled in multiple directions and this gets put on the back burner. Who would intentionally put the growth of their company at risk? They would not!
Those that have some downtime right now should plan on developing a calendar and a marketing plan to ensure this is made a priority to capture as much business as possible through SEO to make up for the loss of income we have seen many businesses struggle with and may continue to struggle as we enter a recession that many of us have not lived through before.
Those that do not have the resources to dedicate to marketing may want to consider talking to small agencies and firms that perform these services on a contract basis saving valuable payroll dollars and ensuring that your business does get back on track with a defined plan that is managed by qualified professionals making a plan to be in business for the remainder of the COVID19 coma (we mean pandemic) and THE LONG HAUL!
Storytelling Marketing and Consulting is a small boutique style agency providing both marketing and public relations services to small businesses with a niche in brand storytelling to provide organic growth. For more information on the firm, contact 717-919-2857 or Jeannette@StorytellingConsulting.com .